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How a Race Car Gets Its Look


How does an original painting end up on a NASCAR Cup Series car?

Artist David Danforth created an original painting for Bubba Wallace’s No. 23 Columbia-sponsored car. Go behind the scenes with 23XI Racing to see how that painting went from an initial idea to a finished design, and ultimately onto the car for Homestead-Miami Speedway.

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00:00 Intro
00:18 Design
01:37 Rendering
02:14 Printing
04:27 Installation
05:14 Car Reveal


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